MOVE Marketing Adoption – Top 10 Checklist

Most Valuable Actions for Dealership Marketing Teams

Add the “Order Parts Online” button to the dealership homepage, linking to MOVE.

Add MOVE link to Parts, Service, BDC, and advisor email signatures.

Install MOVE QR posters in the service drive and parts counter area.

Send a customer-wide email announcing the new digital ordering system.

Send an SMS blast to active customers with the MOVE link.

Create a Google Business Profile “Order Parts” link pointing to MOVE.

Provide the Parts department team with MOVE QR cards to hand to customers during in-person parts transactions and delivery drivers for parts delivered.

Provide wholesale customers with QR cards/decals and send them a one-page onboarding email.

Post a MOVE announcement on the dealership’s social media accounts.

Review MOVE adoption metrics monthly with the Parts Manager and adjust campaigns accordingly.