Skip to main content

MOVE Part Ordering Platform
MOVE Adoption Checklist

MOVE Marketing Adoption Top 10 Checklist

Most Valuable Actions for Dealership Marketing Teams

1. Add MOVE to the Dealership Homepage

Add an Order Parts Online button to the dealership homepage that links directly to the MOVE application.

2. Update Team Email Signatures

Add the MOVE link to email signatures for:

  • Parts Department

  • Service Team

  • BDC

  • Service Advisors

Tip: Use consistent CTA language like Order Parts Online for clarity.

3. Install MOVE QR Posters On-Site

Install MOVE QR code posters in high-traffic areas:

  • Service drive

  • Parts counter

Tip: Ensure QR codes are visible, scannable, and easy to understand.

4. Send a Customer Announcement Email

Send a customer-wide email announcing MOVE as the dealerships new digital parts ordering solution.

Include:

  • Clear benefits (faster, easier, fewer errors)

  • Direct MOVE link

  • QR code (optional)

5. Send an SMS Blast to Active Customers

Send a targeted SMS message to active customers with:

  • Short explanation of MOVE

  • Direct link to order parts

Tip: Keep messaging concise and action-oriented.

6. Update Google Business Profile

Add an Order Parts link in the dealerships Google Business Profile that points directly to MOVE.

This captures high-intent local search traffic.

7. Distribute MOVE QR Cards In-Person

Provide the Parts team with MOVE QR cards to hand out:

  • During counter transactions

  • With parts deliveries

  • To delivery drivers for customer drop-offs

8. Onboard Wholesale Customers

For wholesale accounts:

  • Provide MOVE QR cards or decals

  • Send a one-page onboarding email explaining how to order parts using MOVE

9. Post on Social Media

Post a MOVE announcement across dealership social channels:

  • Facebook

  • Instagram

  • LinkedIn (if applicable)

Tip: Highlight the convenience and speed of online ordering.

10. Review Adoption Metrics Monthly

Review MOVE usage and adoption metrics monthly with the Parts Manager.

Use insights to:

  • Adjust marketing campaigns

  • Increase customer adoption

  • Identify high-performing channels